MailerLite vs. ActiveCampaign 2024: Email Marketing Success

In this blog post, we will compare MailerLite vs. ActiveCampaign to help you make an informed decision. It’s crucial to select the perfect email marketing platform before diving in. As we discuss their features, strengths, and nuances, you’ll discover valuable insights that will assist you in making an informed decision. Join us on this exciting adventure as we discover the perfect tool to align with your business objectives and revolutionize your email marketing efforts.


When selecting an email marketing platform, it is essential to have a clear grasp of the price structure. Let us examine the price structures of ActiveCampaign vs. MailerLite in order to assist you in making a well-informed choice.

MailerLite Pricing:

1. Free Plan:

  • MailerLite provides a free service for individuals that send a maximum of 12,000 emails per month to a subscriber base of 1,000. This is a highly advantageous choice for individuals who are new to a certain field or for small enterprises that are in the early stages of exploring their potential.

2. Paid Plans:

  • As the number of subscribers on your list increases, MailerLite’s subscription plans offer a cost-effective solution. The number of subscribers determines the pricing structure, and there are several tiers available to meet various business requirements.
  • For subscriber lists of considerable size, there is a guarantee of cost transparency, guaranteeing that you only pay for the exact amount you utilize.
  • MailerLite offers fundamental features like a user-friendly editor, automation, and landing pages even in its free package.
  • Subscribing to a paid subscription grants access to enhanced functionalities, including A/B testing, a personalized HTML editor, and priority assistance.
MailerLite vs. ActiveCampaign: MailerLite pricing

3. Features Across Plans:

ActiveCampaign Pricing:

1. Lite Plan:

  • ActiveCampaign’s Lite package serves as the introductory choice, providing a range of capabilities tailored for small organizations. The price structure is organized into tiers, which are determined by the quantity of contacts.
  • Users have the ability to utilize fundamental functionalities such as email marketing, automation, and chat.

2. Plus and Higher Tiers:

  • The Plus plan and higher levels offer supplementary functionalities, including CRM with sales automation, contact and lead scoring, and SMS marketing.
  • The price rises in proportion to the addition of more sophisticated features.

3. Custom Plans:

  • ActiveCampaign provides tailored programs for larger organizations with unique requirements. The cost of these programs is customized according to specific needs.
MailerLite vs. ActiveCampaign: ActiveCampaign pricing

Where to add images:

  1. Plan Comparison Infographic:
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  2. Pricing Tables:
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When assessing email marketing platforms such as MailerLite vs. ActiveCampaign, it is crucial to comprehend their characteristics in order to select the one that best suits your business requirements. Now, let’s explore the unique characteristics provided by each platform.

MailerLite Features:

1. User-Friendly Interface:

  • MailerLite has a user-friendly and straightforward UI, making it an ideal option for those who are new to email marketing. The drag-and-drop editor streamlines the process of creating emails.

2. Automation Tools:

  • MailerLite excels in automation, enabling users to establish processes for different circumstances. Automation optimizes marketing endeavors by streamlining various tasks, such as welcome emails and targeted promotions.

3. Landing Page Builder:

  • MailerLite offers a landing page builder in addition to its email services. Users may generate aesthetically pleasing pages without the requirement of coding proficiency.

4. A/B Testing:

  • Enhance campaign efficacy using A/B testing. MailerLite enables customers to conduct experiments by testing various subject lines, content, and send times in order to maximize outcomes.
MailerLite vs. ActiveCampaign: MailerLite Features

ActiveCampaign Features:

1. Comprehensive Automation:

  • ActiveCampaign is widely recognized for its powerful automation features. It extends beyond the automation of email, providing automation for sales and CRM procedures.

2. CRM and Sales Automation:

  • ActiveCampaign effortlessly incorporates CRM functionality into its platform. Users have the ability to monitor and keep tabs on potential customers, oversee business opportunities, and streamline sales procedures.

3. Advanced Segmentation:

  • ActiveCampaign enables users to generate highly focused campaigns by utilizing smart segmentation. This guarantees that communications have a strong impact on particular groups of people.

4. Dynamic Content:

  • Customize content in real-time according to user behavior or data. This feature improves customization and interaction.
MailerLite vs. ActiveCampaign: ActiveCampaign Features

Where to add images:

  1. Platform Overview Infographic:
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  3. Dynamic Content Demonstration:
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Ease of Use

When picking an email marketing tool, how easy it is to use is very important, especially for people with different levels of confidence. Let’s see how “user-friendly” MailerLite and ActiveCampaign are.

MailerLite: Intuitive and Beginner-Friendly

1. User-Friendly Interface:

  • MailerLite has a clean and easy-to-use layout that makes it easy for newbies to use. The menu is simple, making it easy for users to find and use features.

2. Drag-and-Drop Editor:

  • The drag-and-drop tool on the app makes it easier to make emails. Users can easily make emails that look good without having to know a lot about design.

3. Simple Workflow:

  • MailerLite makes it easy and makes sense to set up campaigns and automatic processes. The goal of the site is to make things easier for users.

ActiveCampaign: Powerful with a Learning Curve

1. Feature-Rich Interface:

  • ActiveCampaign’s design has a lot of features that make it useful for a wide range of users. It’s strong, but it might be harder for newbies to learn at first.

2. Automation Complexity:

  • The fact that ActiveCampaign has potent automatic tools complicates it. People who want more complicated tools may like how deep it is, but it may take them longer to learn how to use it properly.

3. Extensive Customization:

  • ActiveCampaign gives you a lot of ways to customize it. While helpful for experienced users, it could be too much for people who are new to email marketing.

Email Campaign Creation

At the heart of any great email marketing plan is making email campaigns that get results. Let us look at how MailerLite and ActiveCampaign make it easier to make email programs that get people to open and click on them.

MailerLite: Simplicity Meets Creativity

1. Intuitive Editor:

  • The drag-and-drop tool in MailerLite makes it easy for users to make emails that look good. The easy-to-use interface makes it possible for people with different levels of design knowledge to use.

2. Variety of Templates:

  • You can start your email marketing off with one of many properly designed templates. Because these themes are editable, you can use them in any way you want.

3. Responsive Design:

  • It’s easier to make sure that your emails look great on all devices with MailerLite. Because the site puts responsive design first, your campaigns will instantly be changed for the best watching experience.

ActiveCampaign: Robust Features for Advanced Campaigns

1. Dynamic Content:

  • Users of ActiveCampaign are able to make material that changes based on how users interact with it. This amount of customization makes people more interested.

2. Behavioral Triggers:

  • Send emails to people based on how they responded to your past efforts. With ActiveCampaign’s behavioral cues, you can send messages that are very specific and at the right time.

3. Split Testing:

  • Use A/B testing to improve your marketing plan. With ActiveCampaign’s split testing tool, users can try out different parts of a campaign to see which ones work best.

Automation Capabilities

Automation changes everything about email marketing by simplifying tasks and making them more efficient. Let’s see how MailerLite and ActiveCampaign compare when it comes to automation.

MailerLite: Streamlined and Effective

1. Visual Workflow Builder:

  • MailerLite’s automatic tools are made to be easy to use. With the visual workflow builder, users can easily set up routine processes.

2. Automation Triggers:

  • Send emails based on what subscribers do, like when they open, click, or sign up. Automation events in MailerLite let users connect with their audience at important times.

3. E-commerce Automation:

  • MailerLite offers automation processes for e-commerce companies that are designed to help with things like product suggestions, cart abandonment, and order receipts.

ActiveCampaign: Power and Precision

1. Advanced Automation Workflows:

  • ActiveCampaign does a great job of offering a strong management tool. Users can make complicated processes that include many actions and variables to target exactly what they want.

2. Conditional Content:

Customize material on the fly based on data or user behavior. The conditional content tool in ActiveCampaign makes personalization even better by sending appropriate content to different groups.

3. CRM Integration:

  • When CRM and automation are combined, sales and marketing can work together more easily. Automation in ActiveCampaign goes beyond email and includes sales and CRM tasks as well.


When it comes to email marketing, the ability of a platform to work well with other tools and services is very important. Let’s look at how well MailerLite and ActiveCampaign work with each other.

MailerLite: Simplicity in Integration

1. Third-Party Integrations:

  • MailerLite lets users connect their email marketing with other important tools easily through a number of third-party connections.

2. E-commerce Platforms:

  • For e-commerce companies, MailerLite works well with well-known systems like Shopify and WooCommerce. This helps make sure that online shops have a consistent marketing plan.

3. Webinar Integration:

  • You can promote and communicate more effectively by connecting MailerLite to conference sites. This helps more people see your classes by using your email list of subscribers.

Active Campaign: Extensive and Comprehensive

1. Broad Range of Integrations:

  • A lot of different types of connections are available for ActiveCampaign, such as CRM, e-commerce, analytics, and more. So, it works with a lot of different business tools.

2. CRM Integration:

  • The best thing about ActiveCampaign is that it works well with CRMs. This tool aligns marketing and sales activities so that you can see all of your contacts with customers as a single unit.

3. Social Media Integration:

  • By connecting ActiveCampaign to sites like Facebook, you can improve your social media marketing. With this integration, ads can be more precisely focused based on how people engage on social media.


Sending emails to the right people is very important, and email delivery is a key part of that. Let’s look at how MailerLite and ActiveCampaign handle delivery, which is a very important part of any email marketing plan.

MailerLite: Prioritizing Inbox Placement

1. Inbox Placement Rates:

  • MailerLite works hard to keep high inbox placement rates, which means that your emails will go to users’ main inboxes instead of being marked as spam.

2. Anti-Spam Measures:

  • The platform uses strong anti-spam measures to keep your emails’ good names. This means following the rules set by the industry and keeping an eye out for material that might be spam.

3. List Management Tools:

  • MailerLite comes with tools for managing lists, so users can keep their member lists clean and active. Better delivery is linked to a good list.

Active Campaign: Focus on Personalization and Engagement

1. Personalization for Engagement:

  • ActiveCampaign focuses on personalization to get people more involved. The platform aims to send emails that resonate with each receiver by customizing material based on how users behave.

2. Spam Testing:

  • ActiveCampaign has tools for testing emails for spam that let users see how their emails will do in different spam filters. This proactive method helps make things more deliverable.

3. Monitoring and Analytics:

  • You can keep an eye on how your ads are doing with the platform’s tracking and analytics tools. This includes information about how many emails were delivered and how engaged subscribers are.

Customer Support

Customer service that works well is essential for making sure that your chosen email marketing tool goes smoothly. Let’s look at how MailerLite and ActiveCampaign handle customer service, which is very important for people who need help.

MailerLite: Responsive Assistance

1. Email and Live Chat Support:

  • MailerLite offers quick customer service via email and live chat. When users ask for help, the support team will get back to them quickly.

2. Knowledge Base:

  • The platform offers a comprehensive knowledge base, including tutorials, guides, and frequently asked questions. Users can access self-help resources to troubleshoot common issues.

3. Webinars and Workshops:

  • MailerLite holds classes and webinars to help users improve their skills and get more help. These sessions teach you about advanced features and the best ways to use them.

Active Campaign: Extensive Support Resources

1. 24/7 Email Support:

  • Email help is available 24 hours a day, seven days a week, at ActiveCampaign, so users can send questions at any time. The support team’s goal is to respond quickly and helpfully.

2. Phone Support for Higher Tiers:

  • People who have more expensive plans also get phone help. This straight line of contact can help you solve complicated problems quickly.

3. Community Forum:

  • ActiveCampaign encourages users to interact with one another, share ideas, and ask for help on a group platform. As another way to get help, the community discussion is there for you.

User Reviews and Testimonials

Testimonials and reviews from real MailerLite and ActiveCampaign users can tell you a lot about how they really feel about them. Let’s look at what people are saying about these sites.

MailerLite: Positive User Feedback

1. User-Friendly Experience:

  • Many users appreciate MailerLite’s user-friendly interface and drag-and-drop editor, making email creation and automation workflows accessible to beginners.

2. Cost-Effective Plans:

  • Positive reviews highlight the cost-effectiveness of MailerLite’s plans, especially for small businesses and startups. Users find value in the features provided at affordable rates.

3. Responsive Customer Support:

  • Users commend MailerLite’s responsive customer support through live chat and email. Quick resolutions to queries contribute to a positive overall experience.

Active Campaign: Praise for Advanced Capabilities

1. Powerful Automation Features:

  • Users praising ActiveCampaign often highlight the platform’s powerful automation capabilities. The ability to create complex and customized workflows receives accolades.

2. CRM Integration Benefits:

  • Positive testimonials emphasize the advantages of ActiveCampaign’s seamless CRM integration. Users appreciate the holistic view it provides for sales and marketing alignment.

3. Diverse Range of Integrations:

  • The platform’s extensive library of integrations earns positive feedback. Users value the ability to connect ActiveCampaign with various tools for a comprehensive marketing stack.


Scalability is an important thing for businesses to think about if they want to grow their email marketing. Let’s look at how MailerLite and ActiveCampaign handle growth to make sure they can grow with your business.

MailerLite: Flexible Growth Options

1. Tiered Pricing for Scaling:

  • MailerLite’s tiered pricing structure allows businesses to scale seamlessly. As your subscriber list grows, you can easily transition to higher plans without incurring exorbitant costs.

2. Feature Accessibility Across Plans:

  • Even on the free plan, MailerLite provides essential features. As you scale up, you gain access to more advanced functionalities, ensuring that your expanding needs are met.

3. E-commerce Solutions for Growing Stores:

  • For e-commerce businesses, MailerLite’s e-commerce solutions scale alongside your store’s growth. Automation workflows for larger product catalogs contribute to efficient scalability.

ActiveCampaign: Robust Infrastructure for Growth

1. Customization for Varied Needs:

  • ActiveCampaign’s customization options cater to businesses of all sizes. The platform’s flexibility ensures that it can accommodate the unique requirements of growing enterprises.

2. CRM Integration for Comprehensive Growth:

  • The integration of CRM with marketing automation in ActiveCampaign supports the scalability of your business. As your customer base expands, the CRM system helps manage relationships effectively.

3. Advanced Automation for Scaling Campaigns:

  • ActiveCampaign’s advanced automation features are designed for scaling campaigns. Whether you have a small audience or a large subscriber base, the platform can handle intricate workflows.

Reporting and Analytics

To figure out how well your email marketing efforts are doing, you need to have good data and analytics. Let’s look at how MailerLite and ActiveCampaign give people powerful data tools that help them find useful information.

MailerLite: Insightful Campaign Performance Metrics

1. Comprehensive Email Analytics:

  • MailerLite provides comprehensive email analytics, allowing users to track key metrics such as open rates, click-through rates, and subscriber engagement. Visual representations make it easy to interpret data.

2. A/B Testing Results:

  • Users can analyze the results of A/B testing within MailerLite’s analytics. This feature enables data-driven decision-making for optimizing future campaigns based on what resonates best with the audience.

3. Subscriber Segmentation Reports:

  • Reports on subscriber segmentation help users understand the demographics and behaviors of different segments. This insight is valuable for tailoring content to specific audience preferences.

ActiveCampaign: Advanced Analytics for In-Depth Insights

1. Behavioral Tracking:

  • ActiveCampaign’s analytics delve into behavioral tracking, providing insights into how subscribers interact with emails. This data helps in refining targeting strategies based on user actions.

2. Sales and Revenue Attribution:

  • The platform goes beyond standard metrics to include sales and revenue attribution. Users can trace the impact of email campaigns on actual sales, gaining a holistic view of campaign effectiveness.

3. Real-Time Analytics:

  • ActiveCampaign offers real-time analytics, allowing users to monitor campaign performance as it happens. This immediacy is beneficial for making timely adjustments to ongoing campaigns.

Security and Compliance

Ensuring the security and compliance of your email marketing platform is crucial for safeguarding sensitive data and adhering to industry regulations. Let’s explore how MailerLite and ActiveCampaign prioritize security and compliance.

MailerLite: Robust Security Measures

1. Data Encryption:

  • MailerLite employs robust data encryption protocols to secure sensitive information. This ensures that subscriber data and campaign details remain confidential and protected.

2. GDPR Compliance:

  • The platform is designed with GDPR compliance in mind. MailerLite provides tools and features to help users meet the requirements of data protection regulations, fostering trust with subscribers.

3. Secure Hosting:

  • MailerLite’s use of secure hosting infrastructure contributes to the overall security of the platform. This includes measures to prevent unauthorized access and maintain data integrity.

Active Campaign: Adherence to Regulatory Standards

1. GDPR and CCPA Compliance:

  • ActiveCampaign prioritizes compliance with data protection regulations, including GDPR and CCPA. The platform provides features to assist users in managing subscriber consent and privacy rights.

2. Multi-Layered Security Protocols:

  • ActiveCampaign implements multi-layered security protocols to protect user accounts and data. This includes measures to prevent unauthorized access and maintain a secure environment.

3. Regular Security Audits:

  • The platform conducts regular security audits to identify and address potential vulnerabilities. Proactive measures contribute to a secure and reliable email marketing service.

Free Trial or Demo Options

You can get a good idea of a platform’s features and see if it fits your email marketing needs by using its free trial or test choices. So that you can make an educated choice, let’s look at the sample versions of MailerLite and ActiveCampaign.

MailerLite: Hands-On Experience with a Free Plan

1. Free Forever Plan:

  • MailerLite offers a “Free Forever” plan, allowing users to experience the platform’s core features at no cost. This provides an excellent opportunity to explore the interface, create campaigns, and assess the usability of MailerLite.

2. No credit card is required.

  • The free plan comes with the added benefit of requiring no credit card information. Users can sign up and start using MailerLite immediately without the commitment of providing payment details.

3. Upgrade Flexibility:

  • Users on the free plan can seamlessly upgrade to higher-tier plans as their needs grow. This flexibility ensures that businesses can scale their email marketing efforts with ease.

ActiveCampaign: Test-Drive with a Free Trial

1. 14-Day Free Trial:

  • ActiveCampaign offers a 14-day free trial for users to explore the platform’s features and capabilities. This trial period allows businesses to assess how ActiveCampaign aligns with their specific requirements.

2. Access to All Features:

  • During the free trial, users have access to all features of ActiveCampaign, providing a comprehensive experience. This includes advanced automation, CRM integration, and analytics tools.

3. No credit card is required.

  • ActiveCampaign requires no credit card information to initiate the free trial. Users can sign up easily and evaluate the platform without any financial commitment.


In conclusion, both MailerLite and ActiveCampaign are strong email marketing tools, but each has its own strengths. The choice you make will depend on what your business needs and wants.


Key Advantages:

  • User-Friendly Interface: MailerLite is great at having a layout that is easy for beginners to use.
  • Cost-Effective Plans: The “Free Forever” plan and affordable pricing tiers cater to businesses of all sizes.
  • E-commerce Solutions: Customized automatic processes for online stores help make marketing campaigns more effective.


Key Advantages:

  • Advanced Automation: The advanced programming features of ActiveCampaign make it stand out. These features can be used for complex and personalized programs.
  • CRM Integration: When CRM is easily integrated into the platform, marketing and sales efforts are aligned for a single view of the customer.
  • Powerful Analytics: ActiveCampaign gives you detailed insights, like real-time data and sales credit, so you can make smart choices.

Final Considerations:

  • Scalability: Think about how fast your business is growing and how well each platform can handle your needs as they grow.
  • Security and Compliance: Check both platforms’ security and compliance tools to make sure your information is safe.
  • Free Trial/Demo: Use the free sample or trial choices to get a feel for the platforms before you decide to buy them.

In the end, your business goals and tastes will determine which of MailerLite vs. ActiveCampaign to use. You can make an intelligent choice to improve your email marketing by carefully examining their features and making sure they meet your needs.